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 Industry: Gifts & Toys Solution: Dynamic Imaging 
Challenges:
Fiori Belli produces quality products that are botanically correct and provide the look and feel of live flowers that last a lifetime. The mix of high quality with the natural beauty of each flower provides a lasting accent to your home and office décor. Each silk flower and floral arrangement provides a unique, sophisticated accent to any home. Fiori Belli was looking to streamline its web content production process while adding enhanced visualization capabilities to its e-commerce Website. Best Practices:
Fiori Belli chose Scene7’s Infinite Imaging™ Network (IIN), a hosted “do-it-yourself” rich media platform that allows companies to control their rich media production and publishing with minimal IT investment and support. Fiori Belli implemented Scene7’s hosted rich media platform to publish dynamic image zoom and sizing, offering its customers multiple product views and enabling them to zoom in on product details. Scene7’s capabilities allow Fiori Belli to automatically generate any number of variations from single master images and image commands. “As an online retailer of artificial flowers, we needed to show our wares the best way possible through our only medium – a computer monitor,” said Ed Chavez, Technology Officer for Fiori Belli. “This meant a tremendous amount of photography was needed in order to show the intricate details of each product - which strained our available resources.” “Scene7’s zoom provides our customers with product views not possible with standard photography,” said Chavez. “The customer sees the product the way they want to see it, in any number of ways, instead of being fed images that we “think” they want to see.” Results: Fiori Belli’s conversion rates have increased as much as 30% since implementing Scene7’s dynamic platform. In addition, Fiori Belli has reduced its overall image production time and costs by 70% by automating manual image production tasks and reducing the actual number of images under management. “The zooming feature alone negated the need to take multiple shots,” continued Chavez, “and dynamic sizing now handles all our external imaging needs. Scene7’s browser-based system gives us a single interface to manage all of our website imagery. Since implementing Scene7, our overall management of image assets is now trivial (one product, one shot).” “Scene7 has provided us with a simple and very powerful solution to manage all of our imaging needs – for both our website and email communications - which has helped us realize an increase in conversions as well as significant time and cost savings.” To Clients Overview  |
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