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Illuminations      
Illuminations is a multi-channel retailer of premium candles, gifts, and distinctive home decorating solutions. Illuminations prides itself on creating an immersive, relaxing shopping experience that fosters creativity whether it be online, through its retail stores, or print catalogs. All of its products are manufactured exclusively for Illuminations, giving a uniquely personal and distinctive touch to the entire product line. Illuminations is utilizing Scene7’s full-service hosted eCatalog solution to publish its print materials online.
Industry: Furnishings & Decor
Solution: eCatalogs, Targeted Email & Print
Go to case study & press release
 
Increased online conversion rates

“Working with Scene7 has been a very positive experience. Scene7’s Client Services Department recently published our Mothers’ Day eCatalog for us. The dedicated Scene7 project team was very responsive, which allowed us to focus on our core business. We know the quality of our products will come through, and our customers appreciate that - as our increase in conversion rates can attest to.”

– Clay Lingo, VP Direct to Customer
 
       
Lenox, Inc.   TOP  
Lenox (www.Lenox.com) is a leading manufacturer and retailer of gifts, tableware and collectibles.  Founded in 1889, the Lenox product line, widely recognized for excellence in design, includes fine china, casual collections in stoneware and earthenware, crystal stemware, stainless and sterling flatware, as well as award-winning gifts and collectibles.  A significant - and growing - part of Lenox’s business is personalized products. Lenox is using Scene7 On-Demand (S7OD), a hosted self-serve rich media platform, to provide personalized “previews” of its monogrammed, birthstone and engraved items, interactive zoom/pan, dynamic sizing across all imagery on the site, online catalogs and targeted, personalized email.
Industry: Furnishings & Decor, Gifts & Toys
Solution: Dynamic Imaging, eCatalogs, Product Configurators, Targeted Email & Print
Go to Targeted Email case study & press release
Go to Dynamic Imaging / eCatalog / Product Configurator case study & press release
 
· Very positive ROI with pay back in less than 3 months for personalization preview
· Conversion rates for its personalized products increased by 2X, reduced returns
· 46% conversion rate increase using dynamic zoom
·

30% decrease in time and costs for web image production

· 51% of its customers now use dynamic zoom

“Scene7 is the only vendor that can deliver instant personalized product imagery to meet our high standards for visualization. Our customers have reacted very positively to this new feature.  To extend this, we tested personalizing featured products on our homepage, so our customers would see their own monogrammed product presented automatically when they visited our site.  The response to this was so overwhelming that it far exceeded our expectations.” 

– Lori Leone, Merchandising Manager
 
       
Mervyns   TOP  
Mervyns LLC, headquartered in the San Francisco Bay Area, is a family-friendly promotional neighborhood department store offering trend-right fashions and home décor for the entire family at affordable prices. With 190 locations in 10 states, Mervyns has a well-earned reputation for its extensive selection of national and private-label fashions and housewares. Community giving has been a cornerstone of the company’s business since 1949, with a focus on improving the lives of children and families by giving back to educational programs in its communities. Mervyns is using Scene7’s full service hosted eCircular solution to deliver regionally-based weekly ads online.
Industry: Mass Merchants & Dept Stores
Solution: eCatalogs, Targeted Email & Print
Go to case study & press release
 
· Increase average order value, drive more business to stores
· Improve turnaround time, streamline internal resources and inefficiencies

“We selected Scene7 for our online circulars based on its robust platform and outstanding reputation as a thought leader. Scene7 is a great fit for us.  Since implementing this new platform we’ve experienced a significant improvement in both business results and internal processes, and can provide an increased level of service and greater convenience to our customers throughout a wider geographic area.”

– Terry McDonald, Senior VP of Marketing

 
       
PETCO   TOP  
PETCO is a leading specialty retailer of premium pet food, supplies and services with a commitment to quality animal care and education. PETCO's strategy is to offer its customers a complete assortment of pet-related products and services at competitive prices, with superior levels of customer service at convenient locations, by hiring pet lovers and training them to become counselors to our pet-loving customers. PETCO operates more than 800 neighborhood stores in 49 states and the District of Columbia, as well as a leading destination for on-line pet food and supplies at www.PETCO.com.
Industry: Specialty/Non-Apparel
Solution: Targeted Email & Print
 
 
       
Shop.org   TOP  
Shop.org (www.shop.org), a division of the National Retail Federation, is the association for retailers online. Shop.org’s exclusive focus is to provide a forum for online retailing executives to share information, lessons-learned, new perspectives, insights and intelligence about online and multichannel retailing. Shop.org is in its third year utilizing Scene7’s rich media platform to increase response rates and attendance at its Annual Summit. Using Scene7’s Dynamic Imaging solution and Render Server for personalization, shop.org has been able to dynamically generate multi-channel, personalized campaigns for its Annual Summits and achieve unsurpassed results in back-to-back years.
Industry: Govt, Education & Non-Profit
Solution: Targeted Email & Print
Go to 2004 multi-channel campaign press release
& case study
Go to 2005 targeted email campaign press release
& case study

 
· Significant increase in Annual Summit registrations
· Highest click-through rates ever for any email campaign series
· Increased response rates by over 40%
· Increased registrations by 200%

We experienced excellent results from our personalized multi-channel marketing programs for our annual event. We wanted to create a memorable campaign that would resonate with our members and raise the bar for marketing our conference. The personalized campaigns helped us achieve both of these goals as evidenced by the significant increase in open and registration rates – far exceeding any previous campaign.”

– Scott Silverman, Executive Director
 
       
Williams-Sonoma, Inc.   TOP  
Williams-Sonoma, Inc. is a nationwide specialty retailer of high quality products for the home. These products, representing seven distinct merchandise strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, Hold Everything, West Elm and Williams-Sonoma Home – are marketed through 552 stores, eight mail order catalogs and six e-commerce websites.
Mooneythinks.com article
Industry: Furnishings & Decor
Solution: Product Configurators, Targeted Email & Print
     
         
   
       
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