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 Industry: Apparel & Accessories, Shoes, Sports & Outdoors Solution: Dynamic Imaging  Challenges:
Under Armour is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. Best Practices: Under Armour re-architected its platform and redesigned a rich Flash-based site featuring Flash videos and leveraging Adobe Scene7 OnDemand to display all content including full-screen product details. Under Armour uses Scene7 to dynamically generate all derivatives from single master images, enabling more frequent site refreshes and ease of updates. Scene7 is also supporting the launch of Under Armour’s trainer footwear - the largest brand campaign in the company’s history - with a 360-degree spin viewer that will help tell the product story online. Results: Under Armour Inc. has significantly increased customer satisfaction and www.underarmour.com shop conversion with its new site that includes Adobe Scene7 as an integral solution to visually showcase its brand and products online. In addition, Under Armour reduced production time by 50 percent using Scene7 to dynamically generate all derivatives from single master images. Implementing Scene7 has also helped Under Armour define its internal process for file naming, sizing and specifications. These back-end savings allow the internal team to support other groups within the company, which will enable further development and standardization across the organization. "Since going live with Scene7, our customers have had an overwhelmingly positive response to the site; and the diversity of products being sold online has increased as shoppers now are able to better visualize our high performance fabrics and merchandise details," said Mark Kuhns, Vice President of eCommerce for Under Armour, Inc.
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