Beall's Department Stores, Inc., Florida’s leading independently-owned department store and multi-channel retailer, operates more than 85 stores in Florida specializing in apparel and footwear for men, women and children, and gifts and housewares. Beall’s loyal customer base relies on many of the private label brands offered in the stores; however, many shoppers spend only a portion of the year in Florida. Therefore, it was important for Beall’s to make its products available online and allow shoppers to view product details.

Best Practices:
Beall’s is leveraging Scene7’s rich media platform to enhance online customer experience. Beall’s in-house photo studio shoots all new merchandise and adds between 300 and 500 new products to its site each week, which, through a simple automated back-office process, are published to Beallsflorida.com where customers can quickly and interactively zoom and pan on images to see product details.

Scene7’s rich media platform dynamically generates and delivers unlimited derivatives from high-quality single master images, allowing companies to speed time to market and drastically reduce image production costs. While Beall’s currently only uses Scene7’s dynamic zoom functionality, the company plans to expand its use of Scene7 to leverage the platform for dynamic image sizing, alternative views and color change. Beall’s is also considering deploying the Scene7 platform for its in-store kiosks so customers can see all products available even if they are not in that particular store.

Results:
Bealls’ shoppers are able to purchase private label brands anytime, anywhere, even when they are not near a Beall’s store and view product details online. Within three weeks of implementing just Scene7 dynamic zoom across its site, Beall’s experienced a 20 percent uplift in conversions.

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