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Public Relations:
Sheila Dahlgren
Vice President, Marketing and Corporate Communications
Scene7, Inc.
(415) 506-6002
sdahlgren@scene7.com
August 14, 2002

IBM Integrates Scene7 Dynamic Imaging Solution

Novato, CA —
Scene7, Inc. is providing its Infinite Imaging™ Platform to be marketed with IBM (NYSE:IBM) software and hardware platforms. A key element of the relationship will focus on integrating Scene7's platform with IBM's WebSphere Commerce™ software to provide the complete solution to publish dynamic images across the enterprise.

"The Scene7 relationship is a great example of how IBM provides customers with vision and thought leadership in bringing innovative business solutions to market," said Bart Lautenbach, Director, WebSphere Commerce Marketing. "With this agreement, our customers will now benefit from best-in-class dynamic imaging capabilities with an easy, out of the box implementation when they choose IBM software and hardware platforms."

Scene7's Infinite Imaging Platform enables companies to cost-effectively create, manage and publish dynamic images, helping customers increase sales and reduce costs associated with digital imaging. Scene7 clients can easily computer generate any digital image they need – in absolute photo quality – for uses including Websites, catalogs, partner extranets and marketing collateral.

"We are thrilled to be working with IBM to deliver our solution for dynamic imaging," said Douglas Mack, CEO Scene7. "With IBM's clear market leadership across many technology categories, they will play a critical role in introducing the value of our dynamic imaging platform across a wide range of markets and customer applications. IBM, Scene7 and the customer will all win as we roll-out the development and marketing solutions in this agreement."

The Master Relationship Agreement encompasses three key IBM divisions and outlines working together on multiple initiatives in product development, the porting of Scene7's platform to major IBM environments and extensive marketing efforts for the combined solution. IBM customers will receive benefits in the evaluation, licensing, implementation and ongoing management when adopting the solutions contemplated in the relationship agreement announced today.

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Scene7 Named the Number One Rich Media Provider

About Scene7
Scene7™ (www.scene7.com) provides the leading dynamic imaging platform available in the market today. The company's Infinite Imaging™ Platform enables companies to cost-effectively manage, generate and publish dynamic images, helping customers increase sales and reduce costs associated with digital imaging. Scene7 clients can easily computer generate any digital image they need — in absolute photo quality — for uses including web sites, catalogs, partner extranets and marketing collateral. Scene7 has entered relationships with global brands, technology and service providers including IBM, Microsoft, The Home Depot, Levi Strauss & Co., La-Z-Boy, Victoria's Secret, American Standard, Saab, Scripps Networks/HGTV, and Ambrosi. Scene7 is based in Novato, California.

 
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