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Priscilla Lawrence
Director, Marketing & Corporate Communications
Scene7, Inc.
Office: 858-755-6430
Cell: 619-972-6430
PLawrence@scene7.com
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Akamai Technologies, Inc.
Jeff Young
Media Relations
617-444-3913
jyoung@akamai.com |
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April 26, 2004
Akamai and Scene7 Offer Dynamic Imaging On Demand™
Cambridge, MA and Novato, CA April 26, 2004 Akamai Technologies,
Inc. (NASDAQ: AKAM), the global leader in distributed computing solutions
and services, and Scene7, Inc., the leading provider of dynamic visual
media software, announced today that the companies are now offering
a unique imaging solution, Dynamic Imaging On Demand™ (DIOD).
This solution combines Scene7’s Infinite Imaging™ Platform
with the Akamai EdgePlatformSM to provide visual rich media capabilities
on Akamai's globally distributed network of over 14,000 servers. DIOD
can increase web revenues with dramatically enhanced visual merchandising,
while offering clients an “instant on” hosted solution
to streamline web image publishing and minimize upfront capital and
resource investment.
DIOD “dynamically” generates unlimited product image variations
from a single master photograph – while also enhancing the customer
experience with features like zoom, 360 spin, texture rendering, compositing,
graphic templating and network editing. Clients access Scene7’s
hosted, browser-based image production and publishing environment
to automate image organization, preparation and publishing to websites.
Published content is then served via Akamai’s EdgePlatform –
which ensures world-class scalability, reliability and performance.
“Combining robust content transformation with an on demand delivery
platform enables customers to offer a dynamic means of enhancing the
online commerce experience,” said Robert Hughes, vice president
of Global Sales and Services at Akamai. “When online retailers,
for example, tap into Akamai’s on-demand computing infrastructure
in support of their commerce applications, results have shown measurable
increases to conversion rates. Akamai and Scene7 customers will be
able to quickly achieve a positive return on investment as this turnkey
solution requires no investment in hardware or software, and no IT
resources to get started.”
Leading retailers and manufacturers are now taking advantage of the
DIOD solution, including New Balance Athletic Shoe, The Bombay Company,
Ann Taylor and Ann Taylor Loft, Coldwater Creek, Jostens, and more.
“We are thrilled to be working with Akamai to deliver our hosted
solution for dynamic imaging,” said Douglas Mack, CEO Scene7.
“Akamai is the clear leader in distributed content and applications
delivery — making the value of our dynamic imaging solution
even more attainable and scalable for a wide range of companies and
industries. We look forward to our continued joint development, marketing
and sales activities to deliver additional industry-leading, rich-featured
solutions.”
Akamai and Scene7 are actively engaged in co-marketing and co-selling
activities, including joint telemarketing, customer events, field
education and account planning, and other lead generation programs.
Both companies have successfully marketed and cross-sold the rich
feature set represented by the Dynamic Imaging On Demand solution.
About Scene7
Scene7 is the leading provider of dynamic imaging software. The company's
Infinite Imaging™ Platform enables companies to cost-effectively
create, manage and publish dynamic images, helping customers increase
sales and reduce costs associated with digital imaging. Scene7 clients
can easily computer generate any digital image they need — in
absolute photo quality — for uses including Websites, catalogs,
portals, partner extranets and marketing collateral. Scene7 has entered
relationships with global brands, technology and service providers
including IBM, Microsoft, Akamai, The Home Depot, Levi Strauss &
Co., La-Z-Boy, Victoria's Secret, American Standard, Scripps Networks,
Restoration Hardware, Home and Garden Television, and Ambrosi. Scene7
is based in Novato, California. For more information on Scene7's platform,
contact Scene7 at 415.506.6000 or www.scene7.com.
About Akamai
Akamai® is the global leader in distributed computing solutions
and services, making the Internet predictable, scalable, and secure
for conducting profitable e-business. The Akamai on demand platform
enables customers to easily extend their Web operations – with
full control – anywhere, anytime, without the cost of building
out infrastructure. Headquartered in Cambridge, Massachusetts, Akamai
serves hundreds of today’s most successful enterprises and government
agencies around the globe. Akamai is The Business Internet. For more
information, visit www.akamai.com.
Akamai Statement Under the Private Securities Litigation Reform
Act
The release contains information about future expectations, plans
and prospects of Akamai's management that constitute forward-looking
statements for purposes of the safe harbor provisions under The Private
Securities Litigation Reform Act of 1995. Actual results may differ
materially from those indicated by these forward-looking statements
as a result of various important factors including, but not limited
to, the effects of any attempts to intentionally disrupt our services
or network by hackers or others, failure to have available sufficient
transmission capacity, a failure of Akamai's network infrastructure,
any incompatibility between Akamai’s services and Scene7’s
software in the DIOD offering or future offerings and other factors
that are discussed in the Company's Annual Report on Form 10-K, quarterly
reports on Form 10-Q, and other documents periodically filed with
the SEC.
Scene7, Dynamic Imaging On Demand (DIOD), and Scene7 Infinite Imaging
Platform are registered trademarks of Scene7. Akamai and Akamai EdgePlatform
are either registered trademarks or service marks of Akamai Technologies,
Inc.
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