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| May 11, 2004 Scene7 Signs Reseller Agreement with Multimedia Live Leading e-commerce solution provider adds Scene7’s Infinite Imaging™ Platform to its e-commerce offerings Novato, CA — May 11, 2004 — Scene7, the leading provider of dynamic imaging software, today announced that Scene7 and Multimedia Live, a leading developer of e-commerce technology and services for Intelligent Selling™ on the Web, have signed an agreement that allows Multimedia Live to integrate Scene7’s Infinite Imaging™ Platform into its MarketLive™ e-commerce application. This powerful combination will enable customers to increase revenues and reduce the time and costs associated with the development of rich, visual e-commerce Websites. The two companies will also work together to develop joint sales and marketing opportunities. “We are pleased that Multimedia Live is partnering with us to extend the reach of our Infinite Imaging™ Platform in the retail, catalog, and brand manufacturing markets,” said Doug Mack, CEO of Scene7. “The company’s depth of expertise in creating e-commerce merchandising and transaction technology, coupled with our integrated management and publishing platform for rich media, will ensure that we deliver world class e-merchandising capabilities to our joint customers.” Scene7’s Infinite Imaging Platform increases sales and marketing effectiveness by dynamically generating rich visual media for multi-channel delivery. Enhanced visual effects such as zoom, colorize, texture mapping and 360 spin can be applied to images on Web sites, creating an immersive online experience. Scene7’s platform automatically creates derivatives from single master images, eliminating the need for offline manual image editing. Because these derivatives are generated and delivered to the desired medium in real time, the time and costs associated with image production are drastically reduced. Scene7’s most recent addition to its platform is the Scene7 eCatalog solution, which enables companies to publish their own printed marketing materials online. Scene7’s eCatalog solution is the only available offering in the market that allows companies to completely control the publishing rather than having to depend on out-sourced virtual catalog services. Scene7’s platform including its recent eCatalog solution is fully integrated into Multimedia Live's MarketLive™ e-commerce application. Together this powerful combination allows companies to deliver superior visual merchandising features on one of the most powerful, comprehensive e-commerce platforms today. “The new Scene7 eCatalog offering fits right in to our MarketLive™ product strategy, and strengthens our already strong partnership with Scene7,” said Ken Burke, Multimedia Live President and CEO. “Scene7’s dynamic imaging solutions help us deliver visually compelling e-commerce Websites for our customers that feature their products in the best possible way.” About Multimedia Live Multimedia Live (www.mmlive.com), a pioneer of Intelligent Selling™ online, is a nationally recognized Web technology and design company serving the catalog, direct marketing, retail, and manufacturing industries. MarketLive™ is Multimedia Live's enterprise-class, Java™-based, rapid e-commerce application built specifically to address the need for a powerful, effective online e-commerce merchandising engine. The company has over 120 employees working with clients as diverse as General Motors, National Geographic, Electronic Arts, Norm Thompson, and The Swiss Colony. It was founded in 1995 by entrepreneur Ken Burke and is located in Petaluma, California. About Scene7 Scene7 is the leading provider of dynamic imaging software. The company's Infinite Imaging™ Platform enables companies to cost-effectively create, manage and publish dynamic images, helping customers increase sales and reduce costs associated with digital imaging. Scene7 clients can easily computer generate any digital image they need – in absolute photo quality – for uses including Websites, catalogs, portals, partner extranets and marketing collateral. Scene7 has entered relationships with global brands, technology and service providers including IBM, Microsoft, The Home Depot, Levi Strauss & Co., La-Z-Boy, Victoria's Secret, American Standard, Scripps Networks, Restoration Hardware, Home and Garden Television, and Ambrosi. Scene7 is based in Novato, California. For more information on Scene7's platform, contact Scene7 at 415.506.6000 or www.scene7.com. |
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