August 3, 2004
Coremetrics and Scene7 Provide Leading Rich Media & Reporting
Solution
Strategic Alliance Integrates Industry-Leading Web Analytics with
Leading Rich Media Platform for Rapid ROI and Increased Conversion
Rates
San Mateo, CA and Novato, CA — August 3, 2004 — Coremetrics,
a leading provider of hosted Web analytics solutions, and Scene7,
provider of the leading rich media platform to grow revenues and
enhance visual communications – while automating media production
and delivery, today announced a strategic technology and sales alliance.
Under the terms of the agreement, Scene7 will integrate Coremetrics'
online reporting and Web analytics with its full-service and self-service
rich media ASP solutions. This new alliance will enable Scene7 customers
to instantly add immersive visual media to their Web sites, and
rapidly measure the impact on customer satisfaction and the resulting
ROI.
"We chose Scene7 and Coremetrics because they are the leaders
in their respective industries," said Stephanie Garcia, vice
president of eCommerce for Restoration Hardware, Inc. "Our
expanded use of Coremetrics reporting is allowing us to accurately
measure positive business results from the enhanced visual capabilities
provided by Scene7."
Coremetrics and Scene7 are partnering to deliver the market’s
most comprehensive rich media offering for companies across a wide-range
of industries. By integrating Coremetrics' industry-leading Web
analytics into Scene7’s complete line of rich media solutions,
customers can rapidly access Coremetrics' proprietary one-to-one
profiling and real-time analysis of customer data. Companies can
now immediately track and analyze rich media usage and understand
customer behavior, including where their customers come from, how
they use the rich media and which features drive purchasing decisions
and increase conversion rates. The combination of dynamic or real-time
media generation based on user preferences and real-time site analysis
will enable multi-channel businesses to provide a more tailored,
personalized, online experience to further drive multi-channel revenue
growth.
"Companies know that rich media on Web sites is critical to
driving customer satisfaction and enhancing the purchasing process,"
said Joe Davis, president and CEO of Coremetrics. "But they
also need to understand specifically which features are most valuable
in terms of revenue. We’re excited about the alliance between
Coremetrics and our go-to-market rich media partner, Scene7, as
it will allow our joint customers to rapidly measure the impact
of their rich media, and make strategic decisions that result in
higher ROI and improved conversions. This partnership brings together
the best-in-class rich media platform and superior Web analytics
into a combined solution not available in the market until now."
Scene7 is the only rich media provider to offer five rich media
solutions for the multi-channel selling environment – all
built on a common, single integrated platform for dynamic media
production, management and delivery. More than 225 companies from
a broad range of industries including retail, manufacturing, high-tech
and entertainment use Scene7’s Dynamic Imaging (dynamic zoom,
sizing, art, color swatching, spin, templates), eCatalogs, Dynamic
Customization, eVideos and Dynamic Asset Management solutions to
more effectively grow their multi-channel revenues while reducing
the time and costs associated with rich media production and delivery.
As a leading provider of Web analytics solutions, Coremetrics maintains
more technology integration partnerships with industry leaders such
as Scene7 than any competing Web analytics vendor. Coremetrics is
working with Scene7 to ensure their clients can readily extend the
rich behavioral data captured in the online channel. By offering
the industry's only auto-sensing technology that eliminates one-off
technical integrations, Coremetrics ensures that all partners such
as Scene7, can rapidly integrate the company's industry-leading
Web analytics platform into their offerings.
"The combination of Scene7's ASP rich media solutions with
Coremetrics reporting creates a powerful offering unmatched in the
industry today," states Doug Mack, CEO of Scene7. "Our
alliance with Coremetrics will allow us to offer our customers a
superior rich media experience combined with accurate, real-time
tracking of proven measurable increases in conversion rates and
customer satisfaction related to enhanced visual communications."
Availability
The new offering is available immediately. For more information,
please contact Scene7 at 415-506-6002 or email inquiries at sales@scene7.com.
About Coremetrics
Coremetrics is a leading provider of hosted Web analytics solutions.
The company’s flagship product, Coremetrics Online Analytics
2004, is the industry's only Web analytics platform that captures
and stores all customer and visitor clickstream activity to build
LIVE (Lifetime Individual Visitor Experience) Profiles that serve
as the foundation for all successful e-business initiatives. With
Coremetrics Online Analytics 2004, online marketers, IT managers,
and e-commerce executives are able to attract and convert high value
visitors, increase customer lifetime value, and create a multi-channel
view of customer behavior. Coremetrics services over 250 unique
brands online, including Bank of America, Columbia House, CompUSA,
Eddie Bauer, Motorola, The Weather Channel, Victoria's Secret, and
Williams-Sonoma. Coremetrics is privately held with funding from
Accel Partners and Highland Capital Partners, and is headquartered
in San Mateo, California with offices in Austin, Texas and Portland,
Oregon. To learn more about Coremetrics, visit www.coremetrics.com
or call 877-721-CORE. Coremetrics has strongly supported online
privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
About Scene7
Scene7 provides the leading rich media platform to grow revenues
and enhance visual communications via the web, email, displays and
print, while automating media production and delivery. Scene7's
integrated platform for production, management and delivery of rich
media enables five key business solutions: Dynamic Imaging (dynamic
zoom, sizing, art, color swatching, spin, templates), eCatalogs,
Dynamic Customization, eVideos and Dynamic Asset Management. More
than 225 leading companies, in industries ranging from retail to
hi-tech, have selected Scene7 products, including Macy's, Scripps
Networks, Home and Garden Television, Microsoft, Office Depot, Levi
Strauss & Co., Kinko's, La-Z-Boy and QVC. Scene7 has been selected
as a partner of key technology leaders including IBM, Microsoft
and Akamai. Scene7, a holding of QVC/Liberty Media, Moore Capital
and Rhodes Partners, is based in Novato, California. For more information
visit http://www.scene7.com.
© 2001-2004 Scene7, Inc. All rights reserved. Infinite Imaging,
Scene7, and the Scene7 logo are trademarks of Scene7. Coremetrics
is the trademark of Coremetrics, Inc. All other trademarks are the
property of their respective holders.
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