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| October 19, 2004 CQL Develops Business Solutions Using Scene7’s Rich Media Platform for B2B and B2C Novato, CA — October 19, 2004 — Scene7, provider of the leading rich media platform to grow revenues and enhance visual communications – while automating media production and delivery, today announced the formation of a strategic partnership with CQL Incorporated, a leading provider of application development services. This strategic alliance combines the innovative business services of CQL with Scene7’s dynamic rich media platform to deliver superior B2B and B2C e-commerce solutions. CQL works with technology, manufacturing, commerce and retail, construction, and healthcare companies to develop breakthrough business-critical applications. Services include strategic consulting, business process modeling, application and creative design, development and managed hosting. CQL brings together unique business and technical expertise to meet clients’ specific business challenges, with focus on e-commerce, intranet/extranets, and mission-critical business applications, in a wide variety of platform environments. Their clients include AT&T, McGraw-Hill, Amway, Citibank, Herman Miller, Wolverine World Wide (distributor for Hush Puppies, Merrell, UpFootGear, Caterpillar, Bates), Haworth, and more. One joint customer, Wolverine World Wide, manufacturers and markets footwear brands such as Hush Puppies, Merrell, Caterpillar, UpFootGear and Bates to consumers through multiple selling channels. CQL developed a database-driven e-commerce platform allowing each brand to uniquely promote and visually present its product line in detail, utilizing Scene7’s rich media technology. All imaging requirements are delivered by Scene7’s platform from single master images for each core style – simplifying the image management and production processes. This solution has also accelerated the introduction process for new styles and lines to retailers and consumers. In addition, internal users, customers, partners and service providers can all access and dynamically generate the images needed to meet their specific Web or offline needs. “We are thrilled to be working with CQL to provide high quality, cost-effective rich media capabilities for B2B/B2C commerce solutions,” said Douglas Mack, CEO, Scene7. “ CQL’s inventive business applications provide retailers and manufacturers with Scene7 d igital imaging and product visualization – a critical aspect in the sales of complex, high style products to any selling channel .” CQL and Scene7 are actively engaged in co-selling activities, customer account planning and other lead generation programs. About CQL Incorporated CQL provides business application development and support services that empower a variety of industries to achieve their business goals. CQL’s integrated services include planning, design, development, delivery, process improvement and project management. CQL’s development team creates value by connecting people with information quickly and efficiently. They are specialists in conceptualizing, articulating, developing and deploying high-performance websites, intranets and portals, databases and custom applications. CQL is ‘applications engineered for you’. Based in Grand Rapids, Michigan, please visit www.cqlcorp.com for more information. About Scene7 Scene7 provides the leading rich media platform to grow revenues and enhance visual communications via the web, email, displays and print, while automating media production and delivery. Scene7's integrated platform for production, management and delivery of rich media enables five key business solutions: Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Dynamic Customization, eVideos and Dynamic Asset Management. More than 225 leading companies, in industries ranging from retail to hi-tech, have selected Scene7 products, including Macy’s, Scripps Networks, Home and Garden Television, Microsoft, Office Depot, Levi Strauss & Co., Kinko’s, La-Z-Boy and QVC. Scene7 has been selected as a partner of key technology leaders including IBM, Microsoft, Coremetrics, and Akamai. Scene7, a holding of QVC/Liberty Media, Moore Capital and Rhodes Partners, is based in Novato, California. For more information visit www.scene7.com. |
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