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| November 9, 2004 Anthropologie Reduces Web Content Production Time and Costs by 3X using Scene7’s hosted “Do-it-Yourself” Rich Media Platform Fashion Leader Self-publishes Dynamic Imagery and eCatalog utilizing Scene7 “self-service” ASP Option Novato, CA — November 9, 2004 — Scene7®, provider of the leading rich media platform to grow multi-channel revenues while automating media production and delivery, today announced that Anthropologie Inc. is realizing a reduction in image production time and costs by utilizing Scene7’s Infinite Imaging™ Network hosted ASP solution to create and deploy all imagery and online catalogs for its e-commerce website. Scene7’s Infinite Imaging Network enables companies to create, manage, and deliver rich media assets on their own instead of having to rely on outsourced production services. This unique do-it-yourself option gives companies the flexibility to operate on their own without requiring internal IT capital or support. Scene7’s hosted rich media platform for production, management and delivery of rich media enables five key business solutions: Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Dynamic Customization, eVideos and Dynamic Asset Management. Scene7’s self service ASP hosted option is only one of three rich media deployment options. Other options include full-service ASP and in-house license. Depending on a company’s business needs, Scene7’s flexible deployment options provide the lowest cost of ownership in the industry. Anthropologie recently implemented Scene7’s Dynamic Imaging (image zoom and dynamic sizing) to offer online customers multiple product views and enable them to zoom in on details from the front or back, similar to the way they would inspect merchandise in retail stores. Scene7’s Dynamic Imaging capabilities allow Anthropologie to automatically generate any number of variations from single master images and image commands. Dynamically generated variations include different crops, sizes, formats and resolutions. “The scale of what we can accomplish from an image production perspective with Scene7 is unbelievable,” said Ranjana Sharma, Manager of E-Commerce for Anthropologie. “Before Scene7, we were limited to showing one or two images of a particular product on our website. Now we can expand that to eight or nine different versions – with a reduction in time and costs. We would have had to hire two additional people to match what one person and Scene7 can accomplish. Now our production people only need to work with a single high resolution image and can concentrate on the quality of that single image. The addition of Scene7’s zoom gives our customers a “touch and feel” shopping experience – to make shopping our online store closer to how they would shop in our retail stores. We have greatly improved the customer experience and transformed the way we produce imagery across our entire website.” Anthropologie initially selected Scene7’s full-service hosted eCatalog option to get its initial print catalogs online. With Scene7’s full-service offering, Scene7 did all the creation, publishing and hosting of Anthropologie’s online catalogs. Recently, Anthropologie moved to Scene7’s “self-service” offering so that the company can use its own internal resources to publish its eCatalogs in-house. “We worked with Scene7’s full services team first to create the eCatalog,” said Sharma. “It was very easy for us to get that first catalog up. Since we have incredible talent in our staff, we have brought the eCatalog authoring in house using Scene7’s self service ASP network. Because we publish up to 10 catalogs a year, it was more cost-effective for us to bring the eCatalog production internal. We are even planning to use Scene7 to test eCatalog concepts with our consumers — providing us invaluable market data.” Scene7’s self-service ASP solution has improved production efficiencies for Anthropologie while improving the multi-channel shopping experience for its customers – without straining Anthropologie’s in-house technical resources or requiring capital investments. Anthropologie is looking to add more of Scene7’s rich media platform including personalization, templating and layering. “Anthropologie is a progressive thought leader and has created a unique multi-channel shopping environment for their customers,” said Doug Mack, CEO of Scene7. “We’re pleased to partner with them to deliver a cohesive and compelling experience while providing a rapid ROI for rich media production and delivery.” About Anthropologie Anthropologie Direct LLC is an affiliate of Anthropologie, Inc., a subsidiary of Urban Outfitters, Inc. Urban Outfitters, Inc. is an innovative specialty retailer and wholesaler. It offers a variety of lifestyle merchandise to highly defined customers niches through 72 Urban Retail stores in the United States, Canada and the United Kingdom; the URBN.com website; the Urban Outfitter catalog; 61 Anthropologie stores in the United States; the Anthropologie catalog; the Anthropologie.com web site; 2 Free People stores; and a wholesale subsidiary which sells to the Company's retail operations, and to more than 1,300 specialty stores, catalogs and department stores. Urban Outfitters, Inc. is publicly traded on the NASDAQ under the symbol URBN. About Scene7 Scene7 provides the leading rich media platform to grow revenues and enhance visual communications via the web, email, displays and print, while automating media production and delivery. Scene7's integrated platform for production, management and delivery of rich media enables five key business solutions: Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Dynamic Customization, eVideos and Dynamic Asset Management. More than 225 leading companies, in industries ranging from retail to hi-tech, have selected Scene7 products, including Macy’s, Scripps Networks, Home and Garden Television, Microsoft, Office Depot, Levi Strauss & Co., Kinko’s, La-Z-Boy and QVC. Scene7 has been selected as a partner of key technology leaders including IBM, Microsoft, Coremetrics, and Akamai. Scene7, a holding of QVC/Liberty Media, Moore Capital and Rhodes Partners, is based in Novato, California. For more information visit http://www.scene7.com. |
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