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| February 9, 2005 Scene7 and CDigital Markets Team to Provide Offline Versions of Scene7 eCatalogs Novato, CA — February 9, 2005 — Scene7®, provider of the leading rich media platform to grow revenues and enhance visual communications – while automating media production and delivery, today announced that it is working with optical media marketing company CDigital Markets, Inc. to provide offline and CD-based versions of Scene7’s eCatalog solution to customers in the retail, manufacturing, and healthcare industries. This combination of online and offline publishing will create additional selling channels and provide a cost-effective way for customers to extend the use of print materials. “We’re excited about the ability to leverage Scene7’s powerful rich media platform in delivering a whole new channel tool that is both engaging and brand consistent,” said Tom Booth, VP Sales, CDigital Markets, Inc. “Adding an offline component to Scene7’s powerful eCatalog solution provides a perfect compliment to what is already a tremendous, market-proven e-commerce driver.” Baltimore, MD-based CDigital Markets, Inc., with offices in the US and the Far East, specializes in the design, development, and management of turnkey marketing solutions that leverage optical media as the primary medium. CDigital has developed a unique and affordable method to create offline versions of Scene7 eCatalogs, and make these available to customers as downloadable players, customized CDs, and DVDs. Customers can shop the offline versions, select products for purchase, and selections will be automatically added to the shopping cart the next time the user connects to the ecommerce site. The offline eCatalogs can also be dynamically updated so customers receive current product and inventory information, pricing, and special offers in addition to be able to be personalized to that end-customer. Scene7 offers the only end-to-end eCatalog Solution that enables companies to easily and cost-effectively put their existing printed catalogs, circulars, ads and other marketing materials online to create an engaging, interactive, web shopping experience that broadens cross-channel reach and gives customers more ways to buy. Scene7 is the only solution provider in the industry that offers companies three different options to implement their eCatalogs including: 100% out-sourced to Scene7; “do-it-yourself” eCatalog publishing via Scene7’s ASP network; or 100% in house license. Depending on a company’s business needs, Scene7’s flexible deployment options offer the lowest cost of ownership in the industry. Companies utilizing Scene7’s eCatalog solution have increased conversion rates up to 2X. Companies can leverage Scene7 eCatalogs on CDigital offline players and discs to cost-effectively deliver advertising messages, interact with customers, track customer response, and take orders on-line – extending the use of existing print materials while reducing production and distribution costs as much as 40% compared to print. “CDigital Markets will be a great partner to help our customers extend the use of print catalogs and marketing assets,” said Doug Mack, CEO of Scene7. “In particular, CDigital enables us to offer offline viewing that is extremely cost effective and relevant for our B2B and B2C clients with extensive product catalogs. About CDigital Markets, Inc. CDigital Markets, Inc. (www.cdigitalmarkets.com), headquartered in Baltimore, MD with offices in the US and the Far East, specializes in the design, development, and management of turnkey marketing solutions that leverage optical media as the primary medium. Technologies such as digital print and real time tracking secure CDigital’s as the nation’s leading and most complete optical media based marketing firm. CDigital’s ability to deliver the full spectrum of CD based components, from content to fulfillment combined with its globally competitive CD/DVD production prices and capacity uniquely position CDigital to provide its clients with the most media rich and competitive solution. CDigital’s client list includes, Universal Music, Earthlink, Haliburton, American Red Cross, SBC, ABN Amro Bank, The Washington Capitals, Johns Hopkins University, USDA, and MBNA. About Scene7 Scene7 provides the leading rich media platform to grow revenues and enhance visual communications via the web, email, displays and print, while automating media production and delivery. Scene7's integrated platform for production, management and delivery of rich media enables five key business solutions: Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Dynamic Customization, eVideos and Dynamic Asset Management. More than 250 leading companies, in industries ranging from retail to hi-tech, have selected Scene7 products, including Macy's, Scripps Networks, Home and Garden Television, Microsoft, Office Depot, Levi Strauss & Co., Kinko's, La-Z-Boy and QVC. Scene7 has been selected as a partner of key technology leaders including IBM, Microsoft, Coremetrics and Akamai. Scene7, a holding of QVC/Liberty Media, Moore Capital and Rhodes Partners, is based in Novato, California. For more information visit www.scene7.com.
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