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| October 12, 2005 Scene7 and Award-Winning Consulting Firm Aaronson Group Form Strategic Alliance To Offer Full Service Multi-Channel Rich Media Solutions NOVATO, CA — October 12, 2005 — Scene7®, the market leader in automated rich media solutions for the web, email and print , today announced a strategic partnership with The Aaronson Group, an award-winning full service consulting company specializing in multi-channel user experience and personalization. The two companies will jointly market personalized consumer-facing solutions to multi-channel direct marketers and online groups. The Aaronson Group is well known in the personalization space for creating highly interactive user experiences that breed customer loyalty. Previous Aaronson Group projects include interactive configurators and personalization projects for Barnes&Noble.com and advanced attribute-based browsing interfaces for ShopNBC.com. CEO Jack Aaronson is known in the mass customization space (such as products that require configurators, like customized shoes) for stressing the importance of highly personalized interfaces for mass customized products. He has keynoted the “World Congress of Mass Customization and Personalization” in Germany, and has authored a chapter in the just-published book “Mass Customization: Concepts and Applications.” Additionally, Aaronson writes the ROI Marketing column for ClickZ.com and is working on his own book about customer loyalty and the science behind loyalty programs. Clients of The Aaronson Group include Fingerhut, Lincoln Financial Group, ShopNBC.com, Barnes& Noble.com, WeightWatchers.com, Oakwood Worldwide, Bank of America, and Dell Computers. The partnership with Scene7 will enable The Aaronson Group to leverage Scene7’s rich media solutions – Dynamic Imaging, eCatalogs, Product Configurators, Targeted Email & Print, and Dynamic Asset Management – to create rich, visually personalized, interactive experiences that grow revenues and cut production costs. "The retail industry is changing, and many retailers now offer products that can be customized online by users. In the past, creating the underlying technology required for these configurators was cost-prohibitive and time-consuming. Scene7’s technology allows us to delivery cost-effective consumer-facing personalization applications that can be delivered much more quickly than was ever possible. Scene7’s platform allows users to dynamically create and visualize their personalized choices – encouraging purchases and customer satisfaction," states Jack Aaronson, CEO of The Aaronson Group. “With Scene7’s automated rich media capabilities, we can build best-in-class interactive experiences for our joint customers delivering superior ROI, and increased customer loyalty.” Scene7 provides automated rich media solutions built upon a single technology platform with unrivaled breath, depth, scalability and ease of use. With Scene7, businesses can improve the entire selling and marketing cycle – from attracting customers, to guiding them to the right products and services, to successfully converting them into loyal buyers. In addition, Scene7 is the only vendor to offer complete deployment flexibility – Scene7 solutions are available both as licensed software and 'on-demand' (hosted), with a full set of supporting professional services. Depending on a company’s business needs, Scene7’s range of deployment options provides the lowest cost of ownership in the industry. “Our alliance with The Aaronson Group is exciting,” states Doug Mack, CEO of Scene7. “The Aaronson Group’s multi-channel and direct marketing expertise combined with their full-service approach allows us to deliver a comprehensive offering to our joint customers. The Aaronson Group is known for being on the forefront of personalized user experiences. Coupling their capabilities with our advanced delivery platform provides the perfect marriage of design and technology.” About The Aaronson Group The Aaronson Group is a full-service consulting company specializing in multi-channel user experiences. The Aaronson Group works with companies to increase loyalty and satisfaction among their customers, increasing their profitability by providing a seamless multi-channel user experience. The company offers strategy, design and implementation services across all customer-facing channels and direct marketing efforts. CEO Jack Aaronson writes the ROI Marketing column for ClickZ.com and is working on a new book about customer loyalty. Clients of The Aaronson Group include Fingerhut, Lincoln Financial Group, ShopNBC.com, Barnes & Noble.com, WeightWatchers.com, Oakwood Worldwide, Bank of America, and Dell Computers. More information about The Aaronson Group is available at www.aaronsongroup.com. About Scene7 Scene7 – the market leader in automated rich media solutions for the web, email and print – enables companies to grow revenues, enhance customer experience and cut production costs. Scene7's solutions are built on an integrated technology platform – for unrivaled breath, depth, scalability and ease of use. Solutions include Targeted email & print, Dynamic Imaging, eCatalogs, Product Configurators and Dynamic Asset Management. Available both as software and On-Demand, leading companies have selected Scene7, including Amazon, Macy's, Office Depot, Levi Strauss & Co.,
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