Feature: Adobe Scene7 RIAs Shorten Sales Cycles by up to 75%, Empower Shoppers & Enhance Customer Experience

Leading brands are empowering their customers with rich Internet applications (RIAs) driven by Adobe Scene7 solutions. Industry analysts maintain customer experience enhancements are critical for businesses to position themselves for continued growth and sustainability in the current economic climate and maturing e-commerce market where customer retention grows as a priority. Scene7 RIAs have proven to increase conversions and sales up to 40 percent and shorten sales cycles by up to 75 percent. Additionally, these RIAs dramatically improve site usability and the overall online experience driving increased customer satisfaction and loyalty.

Specific RIAs such as rich visual product configurators that generate “virtual samples” can reduce photography, sampling, and production costs by up to 50 percent.  Also, providing custom visuals reduces returns, increases customer confidence in custom orders and can decrease customer service inquiries.

"When designed well and deployed in the right places, task-based RIAs can provide a wealth of benefits, including more efficient task completion for users and improved conversion rates for businesses." – Integrate RIAs Into User Experiences, Forrester Research, Inc., February 2008.

Oli, the latest brand from Otto Group, offers enhanced usability through its LookBook that enables individual customization with drag-and-drop features and social networking. Learn more about Oli.co.uk >

ShawFloors.com's Try On A Floor(SM) visualization tool, built using the Adobe Scene7 rich media platform, Adobe Flex and Flash technology, engages and inspires users with an enhanced online shopping experience that simplifies the flooring selection and decision making process. Learn more about ShawFloors.com >

Thomasville Furniture moved to Web-based Adobe Scene7 for its fabric "draping" making dramatically improved photo-quality results available to both Thomasville’s staff and customers - significantly shortening its sales cycle. Learn more about Thomasville >

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